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The money had cost him nothing, except that he missed 28,742 beautiful sunsets, rainbows, babies growing, birds fly-
ing, sun shining, and the smiles of the people around him. He also missed an untold number of million-dollar
breakthroughs.
Fiscal responsibility is very important. But don't waste all your time on nickel-and-dime thinking. Learn to be an
ethical opportunist who creates breakthroughs. Keep your head up, your eyes open, and your mind in gear.
- 18 -
You need to reach out for ideas and answers. Examine ideas, people, procedures, and philosophies from as far outside
your normal sphere of business and life as you can possibly reach. Develop a genuine interest, fascination, and
curiosity for how other things outside your limited business world work and the principles they're based upon.
Keep continual access to a flow of information that connects you to successful, creative breakthrough developments
and achievements. Whether you read the pages of Forbes, Inc., or Technology Today, or attend business, trade, or
technology conferences, or merely walk the aisles of a well-stocked bookstore, recognize how many people and
organizations are driving their success and growth by coming up with new ideas, perspectives, and innovative
techniques, and then acting on them. This "observed validation" is critical to encourage, stimulate, and sustain your
own business breakthrough efforts.
Stretch yourself and start examining subjects, industries, and markets you've never been interested in before. Why?
Because you'll get fresh new perspectives, ideas, and insights into seg ments of the buying market you've never thought
about before.
And you'll start seeing the connection. Ask yourself powerful questions about how other people use things, do things,
sell things, deliver things, service things, make things, compete, and prosper.
There are an unlimited number of breakthroughs out there ... just waiting for you to discover them. Marketing
breakthroughs. Innovative breakthroughs. Creative breakthroughs. Operations breakthroughs. Source breakthroughs.
Technology breakthroughs. Systems breakthroughs. Process breakthroughs. Selling system breakthroughs. Product
breakthroughs. Distribution breakthroughs. So many breakthroughs, so little time to discover them all. So much to
borrow from and funnel into your newfound maximizer's mind-set. That's why you need to start doing it right now.
And keep doing it, forever!
You don't have to be an Einstein to look at your business or career world with fresh new eyes and stop accepting the
traditional "herd" mentality just because you and everyone else has
always done it that way.
It's time to Act
Whatever you do and wherever you are in your career - whether you own a business or professional practice, have
profit-and-loss or divisional responsibility for any element of a profit-oriented business, or are a staff member in
another's employ-you owe it to yourself, your company or practice, your employer, your career, and your future to
learn how to generate the maximum results from everything you do: Creating breakthroughs is the answer you're after.
Whatever you're doing, however you're doing it, and wherever you're doing it, you can and must find continually better
ways to maximize your results. But maximizing and creating breakthroughs means more than simply getting the most
profit, highest performance, and greatest productivity and effectiveness out of an action, opportunity, or investment. It
also means achieving maximum results with a minimum of time, effort, expense, and risk-something few people prac-
tice or even think about. Think: highest and best use of your time, money, and effort. Highest and best. Always highest
and best!
Your Fundamental Objectives
In order to produce the maximum number of breakthroughs possible, you should focus your thinking on these
fundamental objectives that your breakthrough ideas should be designed to achieve. It's a success template that keeps
your mind's eye on the breakthrough ball at all times.
" Always discover what the hidden opportunity is in every situation.
" Try to uncover at least one cash windfall for your business or employer every three months.
" Engineer maximum success into every action you take or decision you make.
" Build a business breakthrough foundation based upon multiple streams of idea generation instead of a single
idea source.
" One of your breakthrough goals is to always make you, your business, or your product special, unique, and
more advantageous in your client's eyes.
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